Cold Email vs Cold Call | Which One Delivers Better Results?
Cold Email vs Cold Call is a debate that is always ongoing when it comes to the marketing and sales of a business. In simple terms, it’s better to drop an email when you don’t have to do a lot of convincing, which is known as Cold Emailing. However, if you have to propose a complex pitch that involves a lot of persuasion, then its better to go with Cold Calling.
For many businesses, choosing between Cold Emailing and Cold Calling may seem difficult as it depends a lot on the business model, customer persona, and type of products or services that you are selling. Both of these marketing channels have unique aspects that can be applied in different situations, which may state Cold Emails to be better than Cold Calls and vice versa.
Therefore, we have written this detailed article to explain the difference between Cold Email vs Cold Call to decide which one would be better for your business and why. We will also discuss some pros and cons of Cold Emailing and Cold Calling that will help you even more to make the right choice.
What is Cold Emailing?
Cold Emailing is a marketing and sales technique that involves sending emails to your potential customers who might be interested in doing business with you. The idea of a cold email is to introduce your business and its products or services with a call to action that could get you a response in return. Here are some of the key elements of an effective Cold Email:- What is your business and what does it offer.
- How your business or products can provide value for customers.
- What action should you expect in return for your Call-to-Action statement (CTA).
Pros of Cold Emailing
- With the help of email automation tools, scaling cold emails becomes much easier.
- Cold emailing gives your targeted audience time to considerable your offers at their convenience.
- With cold emails, you can include more details about your business offer.
- With email tools, you can track the key metrics to evaluate the performance.
- Cold emailing does not require dedicated salespeople, which is why it is a bit more cost effective.
Cons of Cold Emailing
- Cold Emails may not get attention of your customers immediately and could land in a spam box.
- Explaining complicated stuff can get more complex with a cold email.
- If you are sending cold emails in a batch, then they may seem less personalized for every customer.
What is Cold Calling?
Cold Calling is about contacting your targeted audience through a telephone conversation with the goal of pitching your products or services. Most of the time, businesses do perform a direct call with their customers, without setting up a meeting time or date. Cold Calling is simple as all you have to do is pick up the phone, call your potential customers, and propose your business. Here is how you can make your Cold Calling more effective:- Introduce yourself and your business.
- Pitch a solution by discussing and understanding your prospect’s pain points.
- Always ask and try to figure out if it’s the right time for you to call. Suppose it is not, its better to schedule.
Pros of Cold Calling
- Cold Calling allows you to have two-way communication in real-time with your customers.
- Through the call, you can understand the mood tone and get other voice cues to see if the customer is interested.
- Communication becomes more effective with your prospect through Cold Calling as you can change your pitch according to the queries or tone of your targeted customer.
- Replying to simple questions becomes much easier with Cold Calling since you have one-on-one conversion.
Cons of Cold Calling
- Most prospects do not prefer cold calls as they interrupt their time or schedule.
- Cold calls could go unanswered or they could redirect to voicemails.
- Cold calling can get more expensive when you are performing it on a larger scale.
- Many cold calls are received by receptionists or assistants, making it difficult for you to reach the right prospects.
Cold Emailing vs Cold Calling: How Are They Different?
Even though Cold Emails and Cold Calls serve the same purpose, both of these approaches are different from each other based on the following factors:Interaction
Cold Calling: Cold Calling requires direct calls through real-time conversations without setting any appointment. Via variable communication, you have to introduce your business, products, and services while moving towards closing the deal. Cold Emailing: Cold Emailing involves more of a synchronous communication in which prospects respond based on their convenience, which is more flexible in terms of communication timing.Call to Action
Cold Calling: Cold Calling offers a limited chance for testing any Call to Action, as you may get only a couple of chances to reach out to a prospect more effectively. This constraint is because you have to respond immediately with better data insights. Cold Emailing: With Cold Emails, you can test the responses by setting two or more types of Calls to Action to certain customers with similar characterization. Hence, you can evaluate which CTA was more effective and why.Response Time
Cold Calling: Cold Calling gets a much faster response since you get to begin the conversation directly with the customers in real time without waiting for replies. Cold Emailing: Cold Emails could experience delayed response from the customer end, and you may have to send follow-up emails to get a response.Personalization
Cold Calling: In Cold Calling, the scope of personalization is very limited and it depends upon the dynamics of real-time conversations. Cold Emailing: Cold Emails offer a lot of scope for personalization as you can create a tailor-made pitch via email for prospects to address their requirements and pain points.Buyer’s Persona
Cold Calling: Cold Calling is much more intrusive and buyers who have an outgoing attitude would prefer receiving a cold call as compared to a cold message. Cold Emailing: Cold Emailing is preferable if your prospect has a busy routine, which allows them to respond at their convenience.Cold Email vs Cold Call: Which One is Better for Your Business?
If you want better results with quicker outcomes with growth-driven results, then Cold Calling would definitely be a better choice over Cold Emailing, and here is why:Higher Conversion Rates
Based on recent studies, Cold Calling offers better conversion rates as compared to other communication channels as it allows you to communicate with prospects more directly. In contrast, the Cold Email could end up in the spam box or other irrelevant inboxes, which may remain unopened as there are fewer chances that someone might check anything other than primary inboxes.Overcoming Objectives More Clearly
Answering any questions from prospects is much easier through Cold Calling because you can communicate more directly with the prospects. It allows you to answer the questions right away. Unlike Cold Emails, where you may have to go through a whole thread to answer questions of your clients, which also reduces the chances of conviction.Quicker Decision Making
Cold Calling cuts the delays in decision making and gives you a better chance to persuade your prospects with a standout offer. Whereas with Cold Emails, the client may overthink and delay their decision to do business with you due to delays in the conversations.Humanizing Your Brand
With Cold Emails, prospects get a touch of personalized experience unlike the auto-generated replies that one might receive through the emails. Moreover, it provides value to your business and creates a more personal connection with you and the clients.Memorable First Impression
Cold Calling provides a more authentic connection between the prospects and the businesses, which seems more interactive as compared to Cold Emails. As a result, businesses can overcome the fear of rejection while allowing you to track success in real time.How Does Titans Talent Services Help with Cold Calling?
Titans Talent Services offers on-demand Cold Calling Specialists for businesses that are looking to excel faster in a competitive market.- Tailor-made cold calling strategies to maximize conversion.
- Regular reporting and analytics to measure progress.
- Perform personalized communication.
- Detailed scripts to engage audience more effectively.
- Increased conversions with detailed reporting.
